Cigarette-style climate warnings on food could cut meat consumption, study suggests

Durham University research found warnings of environmental or health impacts reduced choice of meals containing meat by 7-10%

People are used to seeing stark warnings on tobacco products alerting them about the potentially deadly risks to health. Now a study suggests similar labelling on food could help them make wiser choices about not just their health, but the health of the planet.

The research, by academics at Durham University, found that warning labels including a graphic image - similar to those warning of impotence, heart disease or lung cancer on cigarette packets - could reduce selections of meals containing meat by 7-10%.