Tumblr is downscaling after failing to ‘turn around’ the site
by Adi Robertson from The Verge - All Posts on (#6G8PH)
Illustration: The Verge Tumblr is downscaling its ambitions after failing to reach goals for a new audience, aiming to move some staff members to other divisions of parent company Automattic. A leaked memo, which circulated on Tumblr and was confirmed in a Verge comment by Automattic CEO Matt Mullenweg, says that the majority" of Tumblr's non-support, safety, and moderation staff will switch to other divisions." In follow-up posts on Tumblr, Mullenweg stated that Automattic is planning a more focused approach in 2024," including an emphasis on the core functionality" of the site.
After 600+ person-years of effort put into Tumblr since the acquisition in 2019, we have not gotten the expected results from our effort, which was to have its revenue and usage...