Tumblr is Downscaling After Failing To 'Turn Around' the Site

Tumblr is downscaling its ambitions after failing to reach goals for a new audience, aiming to move some staff members to other divisions of parent company Automattic. From a report: A leaked memo, which circulated on Tumblr and was confirmed in a Verge comment by Automattic CEO Matt Mullenweg, says that "the majority" of Tumblr's non-support, safety, and moderation staff will "switch to other divisions." In follow-up posts on Tumblr, Mullenweg stated that Automattic is planning "a more focused approach in 2024," including an emphasis on the "core functionality" of the site. [...] It describes implementing a backup plan to "reflect and decide where else we should concentrate our energy together" without laying off staff from Automattic -- which also operates the WordPress.com and WordPress VIP hosting services. "This plan is happening now." That involves transferring the majority of 139 people on a team identified as covering product development, marketing, and other tasks outside support, moderation, and security.

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