Formula One gambles on Las Vegas spectacular to break US market

Organisers of the first grand prix in Sin City for more than 40 years vow to stage an unmissable event to rival the Super Bowl

What happens in Vegas, stays in Vegas, as anyone who has ever rolled the dice knows. Decidedly not, however, for Formula One, which wants nothing more than the entire world to bear witness when the sport goes racing in the heart of Sin City next weekend.

When F1 hits the track in Las Vegas its intent is to be a showcase like no other. In a city that does nothing by half, this will need to be big, brash and utterly spectacular if it is to outshine the bright lights of the Strip down which the cars will race.