Leading brands misled consumers about ‘premium’ dishwashing tablets, Australian court finds

Procter & Gamble, maker of 30-Minute Miracle and Fairy, and Finish Ultimate Plus manufacturer Reckitt Benckiser engaged in misleading conduct, the federal court ruled

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Two big names in the highly competitive Australian dishwashing tablet market violated consumer law with unscientific claims that their premium products were better than others in their own range, a court has found.

Procter & Gamble, the maker of 30-Minute Miracle and Fairy dishwashing tablets, was found to have engaged in misleading conduct, making representations that were liable to give consumers the wrong impression.

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