How Social Media Causes People to Choose Sides by Overwhelming the Human Brain
The incredibly insightfulanimated video seriesKurzgesagtlooks at the role social media has played in sowing tribal discord around the world and how the use of filter bubbles only makes us see the worst in each other.
Online filter bubbles have been the prevailing explanation as to why we'veall started hating each other more over thelast two decades. If that's not the case,shouldn't the internet open our minds andmake us more empathetic with each other? Unfortunately your brain is stupid.
They further note that the human brain is overwhelmed with too much information at one time without the lubrication of the vital social glue that connects human beings.
Conflict and disagreement are nota bad thing per se. Tension overhow we should live can create newand wonderful things. ... But we also need social glue toour societies together because our brains don't care about the metalevel of humanity but about being safe in a tribe. Until about 20 years agowe did something truly new,that hit our brains like a freight train: the social media internet, the digital town square.
They explain the concept of social sorting, a more extensive form of tribalism in which individuals grow increasingly partisan and use their disagreement with others as a means of identifying themselves and others.
On the digital town square you encounter peoplethat express opinions or share informationthat clash with your worldview. But unlike yourneighbor, they don't root for your local sportsclub. You are missing the local social glue your brain needs to align with them. For your brain,the disagreement between yourself and thembecomes a central part of their identity. And this makes it less likely thatyou will seriously consider theirposition or opinion in the future.
Summing it up very nicely, they suggest creating smaller online social groups to lessen the social sorting and just enjoy the virtual company of others.
Because what our stupid brains don't realize is that we are actually all on the same team:Humanity, on a wet rock speeding through space in a universe that doesn't think about us. We are all in this together - but until ourbrains adjust to being able to deal with that,we might be better off being a tiny bit separated.
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