Air France, Lufthansa and Etihad ads banned for misleading claims
by Patrick Greenfield and Mark Sweney from Environment | The Guardian on (#6GXXF)
UK advertising watchdog says firms could not corroborate claims on environmental impact of air travel
Adverts from Air France, Lufthansa and Etihad have been banned by the UK's ad regulator due to concerns they have misled customers about the environmental impact of air travel.
The Advertising Standards Authority (ASA) has banned three adverts identified in July using artificial intelligence that suggested flights operated by leading airlines were sustainable.
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