Intel Calls AMD's Chips 'Snake Oil'

Aaron Klotz, reporting for Tom's Hardware: Intel recently published a new playbook titled "Core Truths" that put AMD under direct fire for utilizing its older Zen 2 CPU architecture in its latest Ryzen 7000 mobile series CPU product stack. Intel later removed the document, but we have the slides below. The playbook is designed to educate customers about AMD's product stack and even calls it "snake oil." Intel's playbook specifically talks about AMD's latest Ryzen 5 7520U, criticizing the fact it features AMD's Zen 2 architecture from 2019 even though it sports a Ryzen 7000 series model name. Further on in the playbook, the company accuses AMD of selling "half-truths" to unsuspecting customers, stressing that the future of younger kid's education needs the best CPU performance from the latest and greatest CPU technologies made today. To make its point clear, Intel used images in its playbook referencing "snake oil" and images of used car salesmen. The playbook also criticizes AMD's new naming scheme for its Ryzen 7000 series mobile products, quoting ArsTechnica: "As a consumer, you're still intended to see the number 7 and think, 'Oh, this is new.'" Intel also published CPU benchmark comparisons of the 7520U against its 13th Gen Core i5-1335U to back up its points. Unsurprisingly, the 1335U was substantially faster than the Zen 2 counterpart.

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