Threads Adds Hashtags Ahead of EU Launch

Ahead of its December 14th launch in the European Union, Meta's Twitter-like social media platform, Threads, is adding a simplified version of hashtags to help users find related posts. 9to5Google reports: Announced in a post on Threads today, Meta is adding "Tags" to the social platform as a way to categorize a post and have it show up alongside other posts on the same topic. Tags work similarly to hashtags in the sense that they group together content, but they also work differently. Unlike hashtags, you can only have one tag/topic on a post. So, where many platforms (including Instagram) suffer somewhat from posts being flooded with dozens of hashtags appended to the bottom, Threads seemingly avoids that entirely. Meta says that this "makes it easier for others who care about that topic to find and read your post." The other big difference with tags is how they appear in posts. Tags can be added by typing the # symbol in line with the text, but they don't appear with the symbol in the published post. Instead, they appear in blue text in the post, much like a traditional hyperlink. You can also add a tag by tapping the "#" symbol on the new post UI. As for the EU launch, Meta has opted to "sneakily update the Threads website with an untitled countdown timer (which won't be viewable in countries where Threads is already available) with just under six days remaining on the clock," reports The Verge. "European Instagram users can also search for the term 'ticket' within the app to discover a digital invitation to Threads, alongside a scannable QR code and a launch time -- which may vary depending on the country in which the user is based." "The delay in Threads' rollout to the EU has been caused by what Meta spokesperson Christine Pai described as 'upcoming regulatory uncertainty,' likely in reference to strict rules under the bloc's Digital Markets Act (DMA)."

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