Microsoft Experiments With Ad Views For Access To Xbox Game Pass

During a Wells Fargo summit last month, Microsoft Gaming CFO Tim Stuart suggested Xbox is seeking to bring Xbox Game Pass to competing platforms, such as PlayStation and Nintendo Switch. One of the scenarios for Xbox Game Pass expansion may include offering access in exchange for viewing advertisements. Windows Central reports: "For models like Africa, or India, Southeast Asia, maybe places that aren't console-first, you can say, 'hey, do you want to watch 30 seconds of an ad and then get two hours of game streaming?'," Stuart continued. "Africa is, you know, 50% of the population is 23 years old or younger with a growing disposable income base, all with cell phones and mobile devices, not a lot of high-end disposable income, generally-speaking. So we can go in with our own business models and say -- there's millions of gamers we would never have been able to address, and now we can go in with our business models." Microsoft has previously surveyed Xbox users on the Xbox Insider Program and via other avenues about the possibility of offering Xbox Game Pass time in exchange for viewing advertisements. And recently, security researcher Title_OS shared some code snippets from the Xbox OS that described systems that would provide access to Xbox Game Pass via on an "Earned Time" basis, complete in 15-minute blocks.

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