Article 6H3EB Animatronic Robots Make Their Last Stand at Atari Founder's 'Chuck E. Cheese'

Animatronic Robots Make Their Last Stand at Atari Founder's 'Chuck E. Cheese'

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Five years after founding Atari in 1972, Nolan Bushnell started work on a chain of pizza restaurants with singing animatronic robots and videogames - called Chuck E. Cheese's Pizza Time Theatre. While 600 of the restaurants still operate today, "the company is in the process of remodeling its more than 400 U.S. locations," reports the Los Angeles Times, "and the last 30 or so remaining animatronic bands are being shown the door in favor of interactive dance floors and large screens that feature Chuck E. and pals in animated form."That is, they're being evicted everywhere but Northridge, Los Angeles... The goal - or hope - for the company is to have at least one location that can serve both new generations as well as nostalgia hunters, especially fans of animatronic figures. Animatronics have long been the stars of themed entertainment, at least as long as Disneyland has been putting mechanical creatures in its rides and shows. In the '80s and '90s, theme parks began switching to screen-based entertainment to mirror blockbuster movies, but today animatronics have been making a comeback. The recent makeover, for instance, of Disneyland's Adventureland Treehouse came with the addition of multiple animatronic figures, and Universal Studios' Super Nintendo World is full of mechanical kinetic energy from an assortment of characters. Additionally, this year's video game-inspired movie "Five Nights at Freddy's" is centered on a haunted pizzeria where the animatronics become sentient. The film is indicative of the cult fandom that has long existed around Chuck E. Cheese and its former competitor Showbizz Pizza Place, as evidenced by the documentary "The Rock-afire Explosion," which charts the pizza and animatronic band wars of the '80s... Restaurant franchise's CEO David McKillips says the company is acknowledging not just changing technological tastes but the realities of maintaining animatronic groups, which are programmed in Texas but maintained locally. "These are decades old, and we have a dedicated technician at every single location who spends a fair amount of time making sure the animatronics are working properly," McKillips says, adding that "it's a fairly complex issue" to keep the bands up and running. The animatronic band's final restaurant hopes to become a tourist destination offering "retro glory," according to the article. (The robots are still powered by floppy disks.) And there are fans who still fondly remember the singing robots, judging by an episode of the Simpsons where Homer hunts down the last animatronic robots that sang in a 1970s chain of pizza parlors - titled "Do Pizza Bots Dream of Electric Guitars" Unfortunately, in the episode Homer has to compete with a reboot-minded J. J. Abrams...

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