Meet Ashley, the World's First AI-Powered Political Campaign Caller
An artificial intelligence campaign volunteer named Ashley is being used to call thousands of Pennsylvania voters on behalf of Democrat Shamaine Daniels, "ushering in a new era of political campaigning in which candidates use technology to engage with voters in ways increasingly difficult to track," reports Reuters. From the report: Like a seasoned campaign volunteer, Ashley analyzes voters' profiles to tailor conversations around their key issues. Unlike a human, Ashley always shows up for the job, has perfect recall of all of Daniels' positions, and does not feel dejected when she's hung up on. "This is going to scale fast," said 30-year-old Ilya Mouzykantskii, the London-based CEO of Civox, the company behind Ashley. "We intend to be making tens of thousands of calls a day by the end of the year and into the six digits pretty soon. This is coming for the 2024 election and it's coming in a very big way. ... The future is now." For Daniels, the tool levels the playing field: as the underdog, she is now armed with another way to understand voters better, reach out in different languages (Ashley is fluent in over 20), and conduct many more "high bandwidth" conversations. Mouzykantskii said he is fully aware of the potential downsides, and does not intend to take any venture capital funding which might entice him to prioritize profits over ethics. Mouzykantskii and his co-founder Adam Reis, former computer science students at Stanford and Columbia Universities respectively, declined to disclose the exact generative AI models they are using. They will only say they use over 20 different AI models, some proprietary and some open-source. Thanks to the latest generative AI technologies, Reis was able to build the product almost entirely on his own, whereas several years ago it would have taken a team of 50 engineers several years to do so, he said. The report notes that there are "few legal guardrails" regulating this particular use of AI. "No rules directly apply to what Civox is doing. Federal Trade Commission regulations ban telemarketers from making robocalls to people on the Do Not Call Registry, but the list does not apply to political calls -- and Civox's activity, with its 'personalized' messages, does not qualify as robocalling."
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