Netflix's Big Data Dump Shows Just OK TV Is Here To Stay
After years of withholding viewership data, Netflix earlier this week released statistics showing its top viewed titles from January-June 2023. The winner with over 800 million hours watched was The Night Agent. Though the steamy, soapy Sex/Life scored over 120 million hours, the warm coming-of-age series Sex Education had under 30 million. Netflix claimed "success comes in all shapes and sizes," but co-CEO Ted Sarandos admitted the data guides business decisions. So while Netflix says stats aren't everything, pouring resources into sure bets like The Night Agent seems likely as competition grows post-Hot Strike Summer. The show is what some call "just OK TV" -- not offensive, not groundbreaking, but reliably watched. Wired adds: This era of Just OK also comes as Netflix captures the King of Reality TV throne. Shows like Love Is Blind and Selling Sunset are becoming cultural juggernauts, and the streamer shows no sign of slowing down, especially now that the Squid Game spinoff, Squid Game: The Challenge, is getting major traction. True, Netflix is still putting out artful content. A show like Wednesday, for example, had more than 507 million hours viewed and is also currently up for 12 Emmys. Netflix, on the whole, is nominated for a whopping 103 Emmys. That's impressive, but also, it's down from the 160 nods it got at its peak in 2020 and fewer than the 127 nabbed by (HBO) Max, which crushed thanks to shows like The White Lotus, The Last of Us, and Succession. You see where this is going. Netflix likes to tout its prestige shows, but also has to keep its paying customers, who left in droves in 2022 before partly coming back as Netflix cracked down on password sharing. To that end, it behooves Netflix to make more Ginny & Georgia, more Night Agent, more You. One analysis of the data found that the most-watched film, according to Netflix's data dump, was the Jennifer Lopez vehicle The Mother, which accumulated about 250 million hours watched in six months. Variety puts that level of engagement up there with Barbie and The Super Mario Bros. Movie. Not a bad showing.
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