How AI-Generated Content Could Fuel a Migration From Social Media to Independent 'Authored' Content

The chief content officer for New York's public radio station WNYC predicts an "AI-fueled shift to niche community and authored excellence." And ironically, it will be fueled by "Greedy publishers and malicious propagandists... flooding the web with fake or just mediocre AI-generated 'content'" which will "spotlight and boost the value of authored creativity."And it may help give birth to a new generation of independent media. Robots will make the internet more human. First, it will speed up our migration off of big social platforms to niche communities where we can be better versions of ourselves. We're already exhausted by feeds that amplify our anxiety and algorithms that incentivize cruelty. AI will take the arms race of digital publishing shaped by algorithmic curation to its natural conclusion: big feed-based social platforms will become unending streams of noise. When we've left those sites for good, we'll miss the (mostly inaccurate) sense that we were seeing or participating in a grand, democratic town hall. But as we find places to convene where good faith participation is expected, abuse and harassment aren't, and quality is valued over quantity, we'll be happy to have traded a perception of scale influence for the experience of real connection. Second, this flood of authorless "content" will help truly authored creativity shine in contrast... "Could a robot have done this?" will be a question we ask to push ourselves to be funnier, weirder, more vulnerable, and more creative. And for the funniest, the weirdest, the most vulnerable, and most creative: the gap between what they do and everything else will be huge. Finally, these AI-accelerated shifts will combine with the current moment in media economics to fuel a new era of independent media. For a few years he's seen the rise of independent community-funded journalists, and "the list of thriving small enterprises is getting longer." He sees more growth in community-funding platforms (with subscription/membership features like on Substack and Patreon) which "continue to tilt the risk/reward math for audience-facing talent.... "And the amount of audience-facing, world-class talent that left institutional media in 2023 (by choice or otherwise) is unlike anything I've seen in more than 15 years in journalism... [I]f we're lucky, we'll see the creation of a new generation of independent media businesses whose work is as funny, weird, vulnerable and creative as its creators want it to be. And those businesses will be built on truly stable ground: a direct financial relationship with people who care. "Thank the robots."

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