Google Ends Cloud Switching Fees, Pressuring Amazon and Microsoft

An anonymous reader shares a report: The cost of switching between cloud-computing providers has long drawn complaints, with the services derided as "roach motels" that let businesses check in but not out. Now Google is taking steps to change that. Effective immediately, the company is eliminating fees levied on customers who want to leave its cloud for a rival service -- a policy shift that may pressure competitors Amazon and Microsoft to do the same. The move follows intensifying scrutiny of cloud services by regulators and lawmakers around the world. UK antitrust authorities launched a probe that is looking at such penalties, and the fees emerged as a key issue when the US Federal Trade Commission asked for public comments on a variety of cloud concerns. Google Vice President Amit Zavery, who helps oversee the cloud business, said switching fees only represent about 2% of the total costs of migrating to a new provider -- and don't deter many clients from moving their data.

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