Amazon is Working on a Paid Version of Alexa

Amazon is revamping its Alexa voice assistant as it prepares to launch a new paid subscription plan this year, Business Insider reported Wednesday, citing internal documents and people familiar with the matter. But the change is causing internal conflict and may lead to further delay, the report added. From the report: Tentatively called "Alexa Plus," the paid version of Alexa is intended to offer more conversational and personalized AI technology, said one of the documents obtained by Business Insider. The team is working towards a June 30 launch deadline, and has been testing the underlying voice technology, dubbed "Remarkable Alexa," with 15,000 external customers, these people said. But the quality of the new Alexa's answers is still falling short of expectations, often sharing inaccurate information, external tests have found. Amazon is now going through a major overhaul of Alexa's technology stack to address this issue, though the team is experiencing some discord.

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