Netflix Says That Game Engagement Tripled in 2023

Netflix said that user engagement with games on the service tripled in 2023. Engadget: "[Despite] games still being small, and certainly not yet material relative to our film and series business, we're pleased with this progress," the company said in its earnings report on Tuesday. As an example, the company pointed to the addition of the Grand Theft Auto trilogy to the service last year, although it isn't clear how much the trilogy, which only arrived on Netflix on December 14, helped drive engagement in the final two weeks of the year. Netflix said that Grand Theft Auto has become its "most successful launch to date" in terms of installs and engagement. It didn't say how many people had downloaded the trilogy since it was released on the platform, however. Some customers had signed up for Netflix just to play the Grand Theft Auto games, the company said.

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