Article 6J39E Forty years ago Apple debuted a computer that changed our world, for good or ill | Siva Vaidhyanathan

Forty years ago Apple debuted a computer that changed our world, for good or ill | Siva Vaidhyanathan

by
Siva Vaidhyanathan
from Technology | The Guardian on (#6J39E)

In many ways, the long 21st century began when Apple launched the Macintosh with its 1984' Super Bowl ad

On Sunday, 22 January 1984, the Los Angeles Raiders defeated the Washington (then) Redskins 38-9 in Super Bowl XVIII. With the exception of a few aging Raiders' fans, what we all remember better from that evening 40 years ago was one advertisement that set the tone for a techno-optimism that would dominate the 21st century.

The ad showed an auditorium full of zombie-like figures watching a projection of an elderly leader who resembled the Emperor from 1980's The Empire Strikes Back. A young, athletic woman in red and white (the colors of the flag of Poland, which had been engaging in a massive labor uprising against the Soviet-controlled communist state) twirls a hammer and throws it through the screen framing the leader's face, just as armored police rush in to try to stop her.

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