Article 6J7PD TikTok goes full YouTube

TikTok goes full YouTube

by
Emilia David
from The Verge - All Posts on (#6J7PD)
acastro_200713_1777_tikTok_0002.0.0.jpg Illustration: Alex Castro / The Verge

Vertical video platform TikTok wants users to turn their phones around and start shooting horizontal videos - long ones, too.

TikTok appears to be incentivizing creators to start posting horizontal videos that are more than a minute long, according to a prompt seen by creators @candicedchap and @kenlyealtumbiz. The platform says it will boost" these videos within 72 hours of posting. Creators who've been on TikTok for more than three months will be eligible for the viewership boost, as long as the videos are not ads or from political parties.

The Verge reached out to TikTok for additional information but didn't immediately hear back.

Pushing for horizontal videos would be a big change

Most people who watch TikToks do so on their...

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