Comcast is dropping its misleading Xfinity 10G network branding
by Jess Weatherbed from The Verge - All Posts on (#6JA7D)
Comcast can still use 10G" to describe products and services, so long as it's being used accurately. | Image: Xfinity Creative Comcast has agreed to abandon its Xfinity 10G network" product branding after advertising watchdogs concluded that it could cause consumers to think they will all experience significantly faster speeds than are available on 5G networks," which isn't true.
On Wednesday, the National Advertising Review Board (NARB) ruled that Comcast should discontinue the term 10G" both when describing the Xfinity network and within the name of its Xfinity 10G Network service itself. The decision stems from challenges raised by T-Mobile and AT&T that highlighted the confusing differences in the terminology being used by cellular networks, where the G" in 5G stands for generation," and the 10G branding used by cable companies, which instead represents...