Joe Rogan renews deal with Spotify
by Ariel Shapiro from The Verge - All Posts on (#6JB8W)
Photo by Chris Unger / Zuffa LLC via Getty Images Joe Rogan, podcasting's biggest star, has renewed his deal with Spotify. The new multiyear deal will allow his show, which is currently exclusive to the streamer, to be distributed to YouTube, Apple, and other podcasting platforms.
Financial terms of the deal were not disclosed by Spotify, but The Wall Street Journal reports that the deal is estimated to be worth $250 million, including revenue share. His previous deal was estimated to be worth between $100 million and $200 million.
The news confirms what insiders told The Verge last year, which is that Rogan would be likely to stay, but with greater flexibility. Even while being exclusive to Spotify, Rogan managed to have the No. 1 podcast in the world. With the new arrangement, during...