Threads is Now 'Booming', With 130 Million Active Users

The Verge reports that Threads is "booming," according to figures shared by Mark Zuckerberg on Meta's earnings call, with 130 million active users a month. TechCrunch reports:Threads is continuing to grow, having tripled its downloads month-over-month in December, which gave it a place in the top 10 most downloaded apps for the month across both the App Store and Google Play... Threads famously had a record-breaking launch, reaching 100 million registered users within its first five days. However, the app saw its daily downloads decline starting last September through the end of the year. But in December, Threads once again returned to growth, likely due to the push Meta had given the app by displaying promos on Facebook that featured Threads' viral posts. Today, there are an estimated 160 million Threads users, according to one tracker... The app could also be benefiting from its move into the "fediverse" - the social network comprised of interconnected servers that communicate via the ActivityPub protocol, like Mastodon... In addition, Threads recently announced the launch of an endpoint, allowing developers of third-party apps and websites to use a dynamic URL to refill text into the Threads composer. For example, there's now a website where anyone can generate Threads share links and profile badges. Marketing tool provider Shareaholic also just launched Threads Share buttons for websites, including both desktop and mobile sites. This flurry of activity around Threads is helping to move the app up in the chart rankings, though some inorganic boosts from Meta itself are likely also responsible for the jump in downloads, given the size.

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