Is AI Hastening the Demise of Quora?

Quora "used to be a thriving community that worked to answer our most specific questions," writes Slate. "But users are fleeing," while the site hosts "a never-ending avalanche of meaningless, repetitive sludge, filled with bizarre, nonsensical, straight-up hateful, and A.I.-generated entries..." The site has faced moderation issues, spam, trolls, and bots re-posting questions from Reddit (plus competition for ad revenue from sites like Facebook and Google which forced cuts in Quora's support and moderation teams). But automating its moderation "did not improve the situation... "Now Quora is even offering A.I.-generated images to accompany users' answers, even though the spawned illustrations make little sense."To top it all off, after Quora began using A.I. to "generate machine answers on a number of selected question pages," the site made clear the possibility that human-crafted answers could be used for training A.I. This meant that the detailed writing Quorans provided mostly for free would be ingested into a custom large language model. Updated terms of service and privacy policies went into effect at the site last summer. As angel investor and Quoran David S. Rose paraphrased them: "You grant all other Quora users the unlimited right to reuse and adapt your answers," "You grant Quora the right to use your answers to train an LLM unless you specifically opt out," and "You completely give up your right to be any part of any class action suit brought against Quora," among others. (Quora's Help Center claims that "as of now, we do not use answers, posts, or comments added to Quora to train LLMs used for generating content on Quora. However, this may change in the future." The site offers an opt-out setting, although it admits that "opting out does not cover everything.") This raised the issue of consent and ownership, as Quorans had to decide whether to consent to the new terms or take their work and flee. High-profile users, like fantasy author Mercedes R. Lackey, are removing their work from their profiles and writing notes explaining why. "The A.I. thing, the terms of service issue, has been a massive drain of top talent on Quora, just based on how many people have said, Downloaded my stuff and I'm out of there," Lackey told me. It's not that all Quorans want to leave, but it's hard for them to choose to remain on a website where they now have to constantly fight off errors, spam, trolls, and even account impersonators.... The tragedy of Quora is not just that it crushed the flourishing communities it once built up. It's that it took all of that goodwill, community, expertise, and curiosity and assumed that it could automate a system that equated it, apparently without much thought to how pale the comparison is. [Nelson McKeeby, an author who joined Quora in 2013] has a grim prediction for the future: "Eventually Quora will be robot questions, robot answers, and nothing else." I wonder how the site will answer the question of why Quora died, if anyone even bothers to ask. The article notes that Andreessen Horowitz gave Quora "a much-needed $75 million investment - but only for the sake of developing its on-site generative-text chatbot, Poe."

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