YouTube Has Become One of the Biggest Pay TV Services in the US

Google has been trying to break into TV for close to two decades. It's here now: Its YouTube TV offering has become one of the biggest pay-TV services in the US. Business Insider: YouTube TV -- which, like conventional pay TV, sells a bundle of dozens of channels -- now has "more than 8 million" subscribers, YouTube CEO Neal Mohan announced Tuesday morning. That makes YouTube the fourth-largest pay TV service in the country, behind Charter and Comcast (14.1 million each) and DirecTV, at around 11 million. YouTube last disclosed subscriber numbers in 2022, when YouTube TV had 5 million customers. It likely got a meaningful boost last fall when it started selling the NFL's Sunday Ticket service as an add-on to its basic package of TV channels. YouTube's ascent into the mainstream of pay TV represents a couple of things. For starters, it shows you that YouTube and its owner Google have been persistent and patient about trying to crack TV, and its enormous twin revenue streams: subscriptions and ads.

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