T-Mobileis turning phone plans into VIP rewards programs
by Allison Johnson from The Verge - All Posts on (#6JEWV)
T-Mobile wants to be more than just your network. | Illustration: Alex Castro / The Verge T-Mobile wants you to see it as more than a wireless company, so it's flattering its customers with status. The company is launching a new program called Magenta Status, which includes a set of new perks for subscribers as well as the benefits already offered by T-Mobile Tuesdays. The company is partnering with Hilton, Hertz, and Live Nation to offer discounts, which can all be managed by the rebranded T-Mobile Tuesdays app, now called T Life.
Only T-Mobile's own subscribers will be eligible for Magenta Status - Metro by T-Mobile customers aren't. The new program adds discounts on top of the existing T-Mobile Tuesday promotions, including a $5 ticket to a different movie every month, 25 percent off some Live Nation tickets, discounts on...