Streamer Plex Launches Its Long-Promised Movie Rentals Store

Sarah Perez reports via TechCrunch: Fresh on the heels of its $40 million fundraise, streaming media company Plex is today announcing its expansion into a new business: a movie rentals storefront. The addition, which will initially be offered to U.S. customers, will give the streamer another means of generating revenue beyond its subscription products and ad-supported streaming -- a diversification that will prove critical as the ad market continues to be unpredictable. At launch, the marketplace will offer movies from top studios, including WB, Paramount, MGM, Lionsgate and A24, which means Plex users will be able to rent titles like "Barbie," "Wonka," "Aquaman and the Lost Kingdom," "Mission: Impossible -- Dead Reckoning," "The Color Purple," "Expend4bles," "PAW Patrol: The Mighty Movie," "Hunger Games: The Ballad of Songbirds and Snakes," "Mean Girls" and others. Plex says there will be just over 1,000 titles available to rent starting at $3.99, but the number of titles will grow over time. Titles will also move in and out of windows, so the number of rentals will fluctuate over time, as well. [...] Once users rent a movie, they have 30 days to watch. After starting the rental, you'll have 48 hours to finish viewing it, similar to other marketplaces. The movie will also appear in the "Continue Watching" section on Plex's home screen if you don't finish watching it upon your first go. The company plans to add more studio partners to its movie rentals store over time, it says. [...] The new movie marketplace will launch across platforms, Plex notes, including its apps on Amazon Fire TV, Apple TV, Android TV/Google TV, Roku, smart TVs (LG, Hisense, Samsung, Sony, VIZIO), game consoles and Apple and Android smartphones and tablets.

Read more of this story at Slashdot.