The Tech Company Super Bowl Ads of 2024

Technology made its mark on the Super Bowl ads this year. Microsoft purchased a long inspirational ad for Copilot, ending with the tagline "Your everyday AI companion." (Although another message made the opposite point. "With artificial intelligence, the future is in good hands," an announcer says ironically -- while the ad shows the minions from Despicable Me 4.) Google's ad showed how its Pixel 8 smartphone helps people with vision problems take photos. T-Mobile touted its internet service. And for some reason CrowdStrike's ad about its endpoint security software took place in the Old West... VW ended an ad looking at its history with a shot of its new electric vehicle, the ID.Buzz minivan, while Kia had its own heart-tugging ad touting their electric EV9. And Pfizer ran a minute-long ad showing the history of medical progress, culminating with a pointer to their new domain, LetsOutdoCancer.com. Even NASA got into the action, releasing a video showing an astronaut catching a pass in zero gravity. ("Including its solar panels, the Space Station is the same size as a regulation football field.") And some people even tried watching the Super Bowl on their new Apple Vision Pro...

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