Apple Wants You To Know It's Working On AI

Apple plans to disclose more about its plans to put generative AI to use later this year, Chief Executive Officer Tim Cook said during the company's annual shareholder meeting on Wednesday. From a report: Cook said that the iPhone maker sees "incredible breakthrough potential for generative AI, which is why we're currently investing significantly in this area. We believe that will unlock transformative opportunities for users when it comes to productivity, problem solving and more." Apple has been slower in rolling out generative AI, which can generate human-like responses to written prompts, than rivals such as Microsoftand Alphabet's Google, which are weaving them into products. On Wednesday, Cook argued that AI is already at work behind the scenes in Apple's products but said there would be more news on explicit AI features later this year. Bloomberg previously reported Apple plans to use AI to improve the ability to search through data stored on Apple devices. "Every Mac that is powered by Apple silicon is an extraordinarily capable AI machine. In fact, there's no better computer for AI on the market today," Cook said.

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