Danish firm’s ‘climate-controlled pork’ claim misleading, court rules
by Ajit Niranjan Europe environment correspondent from Environment | The Guardian on (#6K0ZP)
Campaigners say decision against Danish Crown, Europe's largest pork producer, sends resounding message
Europe's largest pork producer misled customers with its climate-controlled pork" campaign, Denmark's high court has ruled in the country's first climate lawsuit.
Campaigners argued that Danish Crown greenwashed its meat with round, pink stickers on its packaging that said pigs were climate-controlled", along with a marketing campaign that claimed its pork was more climate-friendly than you think".
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