Article 6K24Y Did Remote Working Doom a San Francisco Macy's?

Did Remote Working Doom a San Francisco Macy's?

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"These days in San Francisco, every major business closure triggers a rush to assign blame," argues the San Francisco Standard:When Macy's announced this week that it would shutter its flagship store in Union Square, it unleashed a wave of mourning and recriminations... Mayor London Breed and other local pols like state Sen. Scott Wiener tried to allay fears that Macy's was leaving because of crime, noting the planned closure is one of 150 nationwide. But in a tough election year, it seems few had the appetite to listen to her call for nuance... The unavoidable truth is the pandemic hollowed out downtown San Francisco's offices and led to an exodus of tech staffers who preferred remote work. It meant the loss of thousands of people who had reason to regularly stroll by Macy's and so many other corporate retailers. Meanwhile, everybody else had even less reason to go shopping in an urban core. Why bother dressing up and schlepping downtown when you could get the same layaway deals online...? [R]etail has been recovering. But it should be no surprise that the recovery has happened largely in suburban markets, which have not experienced a mass exit of workers... Elsewhere, the reality is simple: Malls and department stores have been dying for the last decade, struggling to attract young people and redevelop growing vacant space into desirable uses. Although Macy's is a legacy name, industry reports show it has been in a real doom loop of its own making. Everyone is angry about retail "shrinkage," an industry term for losses in inventory due to external theft, employee theft and mismanagement. However, reporting by CNBC and others has demonstrated that while corporate retailers may be seeing a bump in retail shrink, it is a smaller factor than other operational missteps. Industry experts suggest that "shrink" can be an excuse for poor inventory management and staffing issues, and brands like Lowe's, Foot Locker and Walgreens are now downplaying organized theft as a primary cause of revenue loss. The reality is that a swath of American retail chains have needed to downsize to remain profitable... [R]eactionary cries for police crackdowns on petty theft and homelessness miss how similar retail shutdowns are happening in cities with tougher crime laws and less visible poverty. Consider that Macy's has already conducted layoffs and cut employee benefits to remain afloat, triggering a worker strike in 2022. Then there's Macy's faltering credit card revenue, which the company said accounted for nearly triple the revenue loss as retail shrink. While The Standard has reported on Macy's workers blaming theft for the closure, my own visit to Macy's on Tuesday and conversations with longtime sales associates in multiple departments suggested that low staffing, an aging clientele and dips in seasonal shopping have greatly affected business... Turns out, "scary people stealing things" is a boogeyman that feels more tangible than the obscure machinations of a faltering corporation. The San Francsico Standard itself was funded in part by billionaire venture capitalist Michael Moritz of Sequoia Capital...

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