‘It doesn’t feel special’: is Soho House a victim of its own success?

Chain of private members' clubs under pressure as it reports full-year results this week, with some claiming rapid expansion has robbed it of its exclusivity

There is a Soho House meme account on Instagram with 128,000 followers. Among its recent posts are ones lampooning the exclusive private members' club for supposed frat boy behaviour and a video with the caption: Love it when 200 leaves my bank account then I'm told to wait four hours for a table at 3pm."

It has hit a nerve with some members and investors worldwide. It's like this every time, every time I come," says Zach, an every house" member, which means he can access all of the 42 houses across the world for 2,920 a year. You can never get a table, it takes ages to get served, and you're paying a lot for the privilege of being a member. I don't really know what the point is any more. It doesn't feel special, I don't feel special."