Article 6K7GE Ads for gambling company forced to leave Australia digitally imposed on overseas A-Leagues broadcasts

Ads for gambling company forced to leave Australia digitally imposed on overseas A-Leagues broadcasts

by
Henry Belot
from World news | The Guardian on (#6K7GE)

Digital ads for 8XBet inserted into matches played by clubs that rejected money from gambling companies

An offshore gambling company that breached Australian law and was forced to withdraw from the country has paid the national football league to promote it overseas.

The Australian Professional Leagues has digitally imposed ads for the gambling company, 8XBet, on to international broadcasts of A-Leagues matches. The company's logo can be seen in 10 locations simultaneously during some games.

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