Apple to Join Hands with Google or OpenAI to License Its AI Tools
- Apple is reportedly planning to license either Google or OpenAI's AI tech for its upcoming iPhones
- Neither of the companies has confirmed this news but sources close to both have reported about a possible partnership
Apple is reportedly in talks with Google and OpenAI to license their AI chatbot for iPhones. The company is actively negotiating with both Gemini (by Google) and ChatGPT (by OpenAI) to find the best AI platform that could be added for the upcoming updates later this year.
After the AI boom that took the tech industry by storm last year, a lot of industry experts criticized Apple for lagging behind. However, the company assured time and again that they are working on certain AI projects.
For example, some reports said Apple is working on an updated version of Siri that will run on the same language models as ChatGPT.
Later this year, I look forward to sharing with you the ways we will break new ground in generative AI, another technology we believe can redefine the future.Tim CookEven the jobs listed by the company online suggest a shift towards generative AI but they are yet to roll out any significant AI features.
So, in an attempt to keep iPhones at the top of the game, it seems like Apple has decided to seek help from third-party AI platforms.
Google's AI technology has already integrated with mobile brands like Pixel and Samsung and so far they have been working perfectly well.
Gemini or ChatGPT is only expected to help with automated writing and text-to-image generation.The news has come to light through a few sources close to the project. But there has been no official confirmation from Apple, so it's hard to put a finger on how the collaboration will exactly work.
Google might either lend its technology to Apple or the entire Gemini app might be added to iPhones, there's still uncertainty.
If this collaboration goes through, this won't be the first time that Apple and Google partners up. The two tech giants already have a massive $18 billion/year deal in place that allows Google to be the default search engine on all Apple devices.
Sources have also confirmed that even if Apple joins hands with Google or OpenAI, its own AI efforts will continue.
The upcoming iOS 18 software update that might be released at the Worldwide Developer Conference (WWDC) in June will probably have some on-device features powered by Apple's native AI technology.
Also check out our coverage of Darwin AI, Apple's latest AI acquisition.
How Does This Collaboration Benefit Google?Ever since reports surfaced online that Apple might be licensing Google's AI tech, Alphabet's (Google's parent company) share value has increased by 4%.
Plus, although we don't know the exact value of the contract yet, it will undoubtedly be a huge boost to Google's annual revenue. If Gemini is added directly to Apple's default app list, Google will be able to tap into a massive new market i.e. the iPhone users.
Apple's guarded ecosystem makes it hard for third-party apps to reach its users. However, if this partnership goes through, it'll instantly introduce Gemini to millions of new users.That said, it's not all sunshine and rainbows from here on for Google. The tech giant has a lot to fix before this deal can become a reality, especially because Gemini has been in quite a few controversies ever since its launch.
For example, only a few weeks ago, it was called out for being too woke" and historically inaccurate" when it created pictures of women and people of color in response to a query about the founding fathers of America.
Google had to apologize and temporarily pull the plug on text-to-image generation. They said that the tool has gone through extensive anti-racism training and while that aligns with their internal values, in this case, it took it too far.
Neither Google nor Apple has responded to any request to confirm the news about this potential partnership.
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