Can NBC News recover from its damaging decision to hire Ronna McDaniel? | Margaret Sullivan

Bringing on a powerful election denialist is like putting a standing chyron on the Nightly News: Lying is rewarded here'

• Get Margaret Sullivan's latest columns delivered straight to your inbox

As boneheaded corporate decisions go, the one by NBC News to bring on Ronna McDaniel as a paid contributor is right up there.

Whatever twisted purpose hiring the former Republican National Committee (RNC) chairperson was meant to accomplish has been lost. That may have been gaining access to Republican bigwigs, sending a cynical message of ideological diversity or boosting ratings.