As the Snoopy Omega Lands, Cartoon Luxury Goes Boom
by Tim Barber from on (#6KMD6)
As the new MoonSwatch watch hits stores, licensing operations behind IP from Popeye to Miss Piggy are no longer dealing in bargain-basement merch-Louis Vuitton, Balenciaga, Fendi, Audemars Piguet and more are tapping into high-end comic connections.