Meta steps up AI battle with OpenAI and Google with release of Llama 3

Tech firm released early versions of its latest large language model and a real-time image generator as it tries to catch up to OpenAI

Meta Platforms on Thursday released early versions of its latest large language model, Llama 3, and an image generator that updates pictures in real time while users type prompts, as it races to catch up to generative AI market leader OpenAI.

The models will be integrated into virtual assistant Meta AI, which the company is pitching as the most sophisticated of its free-to-use peers. The assistant will be given more prominent billing within Meta's Facebook, Instagram, WhatsApp and Messenger apps as well as a new standalone website that positions it to compete more directly with Microsoft-backed OpenAI's breakout hit ChatGPT.