Meghan’s gone from royal upsetter to tradwife in three short years. Given what’s out there, you’d do the same | Gaby Hinsliff

Her cookery and lifestyle show looks like a sensible retreat from the abuse she's suffered simply for being a modern black woman

Meghan Markle has bottled it. Or more precisely, she has been making jam. Branded jars of her strawberry preserves, adorned with one of those frilly caps you see at village fete produce stalls, were distributed this week to assorted celebrity friends to post on social media (though possibly not for actually eating, given the restrictions of a Hollywood diet). This housewifely offering marks the debut of American Riviera Orchard, which sounds like one of Jamie Oliver's children but is in fact the name of the Duchess of Sussex's new commercial venture, under which she plans to flog everything from tableware to yoga kit to her reinvented self.

In a retro, sepia-tinted launch video, the woman we once hoped would put a rocket up the royal family is seen blissfully stirring a saucepan and arranging flowers. It's only three years since she wrote an open letter to US congressional leaders lobbying for paid family leave for working parents, sparking wild speculation about a run for political office, but suddenly that feels like a very long time ago. For now at least, it's goodbye to the much-mocked empowering feminist podcasts and hello to the safety of her Californian kitchen. Meghan is, it seems, entering her tradwife era.