Encrypted Email Service Files DMA Complaint Claiming It Vanished from Google Search

Tutao, known for the encrypted email service Tuta Mail, has filed a Digital Markets Act (DMA) complaint to the EU over an alleged de-ranking in Google Search. From a report: Google Search rankings are all too familiar to search engine optimization (SEO) specialists charged with ensuring web pages rise to the top of search results. In the case of Tutao's products -- Tuta Mail and Tuta Calendar -- all was going well until the beginning of March 2024, when the company claims tuta.com was abruptly de-ranked in Google Search. Rather than being displayed as a search result of thousands of keywords, the count dropped to the hundreds, the developer alleges. Matthias Pfau, co-founder of Tuta Mail, said: "This reduction in Google Search took us by surprise as we did not change anything on our website during that time. We tried to reach out to Google about this issue, but were met with radio silence." Google denies the claims. It told The Reg: "Search ranking updates absolutely do not aim to preference Google products, or any other particular website. The email provider in question is easily accessible globally on Search. We appreciate the feedback and will look into how we can ensure Search continues to return the most helpful, relevant results." Tuta Mail's Pfau claims a change in results mean that when a user searches for "encrypted email," Tuta's products no longer show up. However, he went on to allege that if you search for "Tuta" or "Tutanota," the company appears in the results.

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