What Happened After India Banned TikTok?

What happened after India banned TikTok? The move "mostly drew widespread support" notes the Associated Press, in a country "where protesters had been calling for a boycott of Chinese goods since the deadly confrontation in the remote Karakoram mountain border region.""There was a clamour leading up to this, and the popular narrative was how can we allow Chinese companies to do business in India when we're in the middle of a military standoff," said Nikhil Pahwa, a digital policy expert and founder of tech website MediaNama. Just months before the ban, India had also restricted investment from Chinese companies, Pahwa added. "TikTok wasn't a one-off case. Today, India has banned over 500 Chinese apps to date." At the time, India had about 200 million TikTok users. And the company also employed thousands of Indians. TikTok users and content creators, however, needed a place to go - and the ban provided a multi-billion dollar opportunity to snatch up a big market. Within months, Google rolled out YouTube Shorts and Instagram pushed out its Reels feature. Both mimicked the short-form video creation that TikTok had excelled at. "And they ended up capturing most of the market that TikTok had vacated," said Pahwa. TikTok is also banned in Nepal and Somalia, according to Mashable, and the Associaterd Press adds that it's now also banned in Pakistan, Nepal and Afghanistan "and restricted in many countries in Europe." Their article concludes that "for the most part, content creators and users in the four years since the ban have moved on to other platforms." They quote one frequent TikTok user as saying they just switched to Instagram after the ban, and "It wasn't really a big deal."

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