13.4 Million Kaiser Insurance Members Affected by Data Leak to Online Advertisers

Kaiser Permanente is the latest healthcare giant to report a data breach. Kaiser said 13.4 million current and former insurance members had their patient data shared with third-party advertisers, thanks to an improperly implemented tracking code the company used to see how its members navigated through its websites. Dark Reading reports: The shared data included names, IP addresses, what pages people visited, whether they were actively signed in, and even the search terms they used when visiting the company's online health encyclopedia. Kaiser has reportedly removed the tracking code from its sites, and while the incident wasn't a hacking event, the breach is still concerning from a security perspective, according to Narayana Pappu, CEO at Zendata. "The presence of third-party trackers belonging to advertisers, and the oversharing of customer information with these trackers, is a pervasive problem in both health tech and government space," he explains. "Once shared, advertisers have used this information to target ads at users for complementary products (based on health data); this has happened multiple times in the past few years, including at Goodrx. Although this does not fit the traditional definition of a data breach, it essentially results in the same outcome -- an entity and the use case the data was not intended for has access to it. There is usually no monitoring/auditing process to identify and prevent the issue."

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