Spotify’s shortform videos could spread to more parts of the app
by Emma Roth from The Verge - All Posts on (#6MH21)
Illustration by Nick Barclay / The Verge Spotify could soon bring shortform video clips to more areas of the app. A test spotted by Music Ally shows clips surfacing on playlist pages, allowing you to swipe through a vertical feed with videos less than 30 seconds long.
Spotify first introduced clips last year as a way for artists to communicate with fans and promote their music, but the platform only showed clips on artist profiles, album pages, and album countdown pages. However, that seems to be changing, as Music Ally found clips cropping up at the top of Spotify's Pop Drive" playlist, where you can swipe through short videos from artists like Sabrina Carpenter and Benson Boone.
As pointed out by Music Ally, Spotify CEO Daniel Ek hinted at the expansion of clips during an...