‘News on Facebook is dead’: memes replace Australian media posts as Meta turns off the tap

Analysis finds engagement with news is at an all-time low - due at least in part to changes to algorithms

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Meta has refused to enter into new deals with Australian media publishers for the use of their content on Facebook, leading to fears it may again implement a ban on news content appearing on the platform. But an analysis of Facebook data suggests engagement with posts from news organisations is already at an all-time low, as memes fill the space.

Meta has argued that news makes up just 3% of what people engage with on its services.