Chew hopes to entice superstars to its ‘Twitch for DJs’ live-streaming service

But the British startup will still focus on grassroots, insisting real power in global community is with bedroom DJs

Watching a DJ at work close-up isn't always the most riveting viewing experience. Unless you're learning to DJ yourself, in which case it becomes much more interesting and useful.

That's one reason why British startup Chew.tv is an intriguing spin on streaming DJ mixes, as seen on sites from Boiler Room to Ministry of Sound, and as heard on services like Mixcloud.

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