Smart Home Startup Brilliant Runs Out of Cash, Which Could Mean Lights Out For Its Light Switches
Smart home device maker Brilliant has laid off most of its staff and is seeking a buyer after failing to secure funding, CEO Aaron Emigh told The Verge. The company has shut down its support center and halted sales of its smart light switches and controllers, which integrate with various smart home platforms. Emigh said existing devices will continue to function, but their long-term functionality remains uncertain. Founded in 2016, Brilliant aimed to simplify smart home control but struggled with high prices, interoperability issues, and slower-than-expected market growth. The company raised $60 million in funding over eight years.
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