TikTok to auto-flag AI videos – even if created on other platforms

Industry's digital watermarking scheme will add to existing safeguards on TikTok's own tools

TikTok will flag users who upload artificial intelligence-generated content (AIGC) to the video-sharing site from other platforms, the company says, becoming the first big video site to automatically label such content for users to see.

Content created using TikTok's own AI tools is already automatically marked as such to viewers, and the company has required creators to manually add the same labels to their own content, but until now they have been able to evade the rules and pass off generated material as authentic by uploading it from other platforms.