Beware the Biden factor, Keir Starmer: you can govern well and still risk losing the country | Jonathan Freedland

Politics is about achieving things and telling a compelling story. But neither the president - nor Starmer - can match Trump's gift for narrative

The smile was the giveaway. Asked whether he was just a copycat" of Tony Blair at the launch of his Blair-style pledge card on Thursday, Keir Starmer positively glowed. He was delighted with the comparison, which the entire exercise was surely designed to encourage. Blair won three elections in a row", Starmer said, beaming. Of course, he's thrilled to be likened to a serial winner. And yet the more apt parallel is also a cautionary one. It's not with Starmer's long-ago predecessor, but with his would-be counterpart across the Atlantic: Joe Biden.

It's natural that the sight of a Labour leader, a lawyer from north London, on course for Downing Street after a long era of Tory rule, would have people digging out the Oasis CDs and turning back the clock to 1997: Labour election victories are a rare enough commodity to prompt strong memories. But, as many veterans of that period are quick to point out, the circumstances of 2024 are very different. The UK economy was humming then and it's parlous now. Optimism filled the air then, while too few believe genuine change is even possible now. And politics tended to be about material matters then, tax and public services, rather than dominated by polarising cultural wars as it is now.

Jonathan Freedland is a Guardian columnist