Apple Slashes iPhone Prices In China Amid Fierce Huawei Competition

Apple is offering discounts of up to $318 on select iPhone models in China, hoping to "defend its position in the high-end smartphone market, where it faces increasing competition from local rivals such as Huawei," reports Reuters. From the report: The increased competitive pressure on Apple comes after Huawei last month introduced its new series of high-end smartphones, the Pura 70, following the launch of the Mate 60 last August. Apple's previous discounting effort in February appears to have helped the company mitigate a sales slowdown in China. Apple's shipments in China increased by 12% in March, according to Reuters' calculations based on data from the China Academy of Information and Communications Technology (CAICT). This marks a significant improvement from the first two months of 2024, when the company experienced a 37% slump in sales.

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