Atari Buys Intellivision Brand, Ending 'Longest-Running Console War in History'

An old-school video game rivalry has a new chapter: Atari, known for producing one of the first hit home game consoles, has announced the acquisition of long-time rival Intellivision's brand and rights to over 200 games from Intellivision Entertainment. The two companies were key players in the industry's first console war in the late 1970s and early 1980s. Atari plans to expand distribution of Intellivision games and explore new opportunities for the brand. Mike Mika, studio head at Digital Eclipse, an Atari-owned game studio, commented on the deal, saying the acquisition "ends the longest-running console war in history."

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