'Microsoft Has Lost Trust With Its Users and Windows Recall is the Straw That Broke the Camel's Back'

In a column at Windows Central, a blog that focuses on Microsoft news, senior editor Zac Bowden discusses the backlash against Windows Recall, a new AI feature in Microsoft's Copilot+ PCs. While the feature is impressive, allowing users to search their entire Windows history, many are concerned about privacy and security. Bowden argues that Microsoft's history of questionable practices, such as ads and bloatware, has eroded user trust, making people skeptical of Recall's intentions. Additionally, the reported lack of encryption for Recall's data raises concerns about third-party access. Bowden argues that Microsoft could have averted the situation by testing the feature openly to address these issues early on and build trust with users. He adds: Users are describing the feature as literal spyware or malware, and droves of people are proclaiming they will proudly switch to Linux or Mac in the wake of it. Microsoft simply doesn't enjoy the same benefit of the doubt that other tech giants like Apple may have. Had Apple announced a feature like Recall, there would have been much less backlash, as Apple has done a great job building loyalty and trust with its users, prioritizing polished software experiences, and positioning privacy as a high-level concern for the company.

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