How Apple plans to usher in ‘new privacy standards’ with its long-awaited AI

Company maintains its in-house AI is made with security in mind, but some professionals say it remains to be seen'

At its annual developers conference on Monday, Apple announced its long-awaited artificial intelligence system, Apple Intelligence, which will customize user experiences, automate tasks and - the CEO Tim Cook promised - will usher in a new standard for privacy in AI".

While Apple maintains its in-house AI is made with security in mind, its partnership with OpenAI has sparked plenty of criticism. OpenAI tool ChatGPT has long been the subject of privacy concerns. Launched in November 2022, it collected user data without explicit consent to train its models, and only began to allow users to opt out of such data collection in April 2023.